This software tool lets you publish RSS content in a user defined format.
Advanced RSS Publisher will download news feed contents in either RSS or XML format. This content then can be reformatted and published on the web in a given HTML template. The upload to the website is automatic through built in FTP or shared folder etc. This lets you maintain a site in a sort of automatic process. Many of these newsfeeds are free to use and re-publish/re-distribute. One of the things that happens is, the site content gets updated on a regular basis. This is something that helps get your site higher up on the search engine rankings and leading to higher amount of traffic landing up in your site. If the newsfeed and articles that you republish are of interest to your niche of visitors, then the ever changing new content also would attract more visitors.
Interesting content increases another factor that adds to the success of a site. This is the stickiness of the site, the time a visitor spends in the site. The more time a visitor spends at a site, more is likely that he will search around and find something useful. For commerce ventures, this then leads to conversion of visitors into customers. To spruce up the looks of the site you are able to add images, MP3 and even video to the news feed contents. Rather than spinning the content from somewhere which does not work, this is one way of feeding content to a site.